• A GUIDE TO CREATING AND MANAGING A POWERFUL TALENT BRAND

    by Bill Ballas

    TALENT BRANDING: BEYOND A COMPANY’S REPUTATION It may be true that a dissatisfied customer tells 10 people about their experience and an unhappy employee tells 100, but talent branding is much more than a company’s reputation. In fact, talent branding lies at the heart of HRM programs because it creates the emotional connectivity between the company and its human capital. For the past several years companies such as Google, Toyota, Ford and Marriott have made talent branding the foundation of th…

  • WHY A "BLUE OCEAN STRATEGY" WILL PROPEL YOUR ORGANIZATION'S SUCCESS.

    By Bill Ballas, CFRE To help enrich your career, I’d like you to consider crafting a “blue ocean strategy” for your company. You are about to read a mini-case study about Cirque du Soleil’s rise to prominence and profitability. The lessons are timeless for those working for profit-driven businesses or 501(c)(3)s – whether they be large, small or in between. The first time I attended a Cirque du Soleil performance was in 1988. I was impressed by the show’s creativity and the performers’ jaw …

  • How Epic Fails by Apple, Google, and Facebook Can Improve Your Product Launch

    by Bill Ballas Everyone makes mistakes. Even executives with lots of success and cash under their belt. Here are a few examples: Apple Newton - FaceBook Home - Google’s Lively - HP Touchpad – Microsoft Zuni - Netflix Qwikster Here’s what you can learn from their failures to improve your product launch. Recently I’ve been advising two start-ups to help them seize their respective market opportunities. A major concern for each company’s founders is how their new products will earn custome…

  • Is Maine's Governor Wise to Tax Some Nonprofits?

    by Bill Ballas In Republic, Plato remarked that “necessity is the mother of invention.” That pragmatism is evident today in Maine, and it may further cloud the tax-exempt status enjoyed by many 501(c)(3) organizations. Specifically, Maine’s Governor, Paul LePage, recently submitted to the state’s legislature a budget for FY16/17 that levies a property tax on nonprofit hospitals, private colleges and summer camps. If the Governor’s wished-for budget becomes law, these nonprofits would pay p…

  • How Corporate Phlanthropy Improves Corporate Profits      

    by Bill Ballas                                            

    by Bill Ballas Earlier this week I attended an informative luncheon hosted by the AFP Silicon Valley Chapter. It was so fascinating I felt compelled me to write this entry for my friends and clients in the corporate and not-for-profit sectors. The featured speaker was Jacquelline Fuller, Google’s Managing Director of Global Giving (www.google.org). Her presentation, “Why Google Gives,” was focused on sharing Google’s grant opportunities and hints for submitting a successful application. …


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